A friend hailing from overseas once commented that she was amazed to see so many genuine Chanel handbags being toted around on the MRT in Singapore. In fact, most of my female friends have at least one bag from Chanel, costing about $5,000 to $7,000 a pop.
And no, most of them aren't the daughters of tycoons but middle income salarywomen. Now, nobody's judging, but am I the only one who thinks it's weird that to so many Singaporeans, $5,000 represents a chance to buy another Chanel bag… and not the chance to go on sabbatical for a month or two?
Here are 4 things you gain by not buying that Chanel handbag:
1. Less stress
One of my friends, whose modest handbag collection is worth at least $20,000, tries to save money by having having only two vegetable dishes with her economy rice at lunch.
While her salary is above the national median, she is constantly stressed out by the rising cost of living. Because seriously, who isn't?
Top 10 favourite luxury brands of Chinese women
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No.10 - Lancôme
Lancôme is part of L'Oréal's Luxury Products division, which offers skincare products, fragrances, and make-up at higher-end prices.
No.9 - Hermès
It is a French manufacturer of quality goods established in 1837. Hermes' handbag is synonymous with luxury and status.
No.8 - Prada
Prada, which was founded in 1913 by Mario Prada, is an Italian luxury fashion house, specialising in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches.
No.7 - Cartier
Founded in Paris in 1847 by Louis-François Cartier, it has a long history of sales to royalty and celebrities.
No.6 - Rolex
It manufactures, distributes and services wristwatches sold under the Rolex and Tudor brands.
No.5 - Dior
Christian Dior SA, commonly known as Dior, is a French luxury goods company, founded in 1946 by the eponymous designer Christian Dior.
No.4 - Armani
Giorgio Armani SpA is an Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors.
No.3 - Gucci
It is an Italian fashion and leather goods brand. Gucci was founded by Guccio Gucci in Florence, Italy, in 1921.
No.2 - Chanel
It is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories.
No.1 - Louis Vuitton
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. It is an essential accessory for fashionable Chinese women.
China Daily/ANN
No.10 - Lancôme
Lancôme is part of L'Oréal's Luxury Products division, which offers skincare products, fragrances, and make-up at higher-end prices.
No.9 - Hermès
It is a French manufacturer of quality goods established in 1837. Hermes' handbag is synonymous with luxury and status.
No.8 - Prada
Prada, which was founded in 1913 by Mario Prada, is an Italian luxury fashion house, specialising in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches.
No.7 - Cartier
Founded in Paris in 1847 by Louis-François Cartier, it has a long history of sales to royalty and celebrities.
No.6 - Rolex
It manufactures, distributes and services wristwatches sold under the Rolex and Tudor brands.
No.5 - Dior
Christian Dior SA, commonly known as Dior, is a French luxury goods company, founded in 1946 by the eponymous designer Christian Dior.
No.4 - Armani
Giorgio Armani SpA is an Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors.
No.3 - Gucci
It is an Italian fashion and leather goods brand. Gucci was founded by Guccio Gucci in Florence, Italy, in 1921.
No.2 - Chanel
It is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories.
No.1 - Louis Vuitton
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. It is an essential accessory for fashionable Chinese women.
China Daily/ANN
But that's the whole point why you might want to not go out and spend all your money on a Chanel handbag. If my friend could trade her Chanel 2.55 for cash right this minute and put it towards her emergency fund or invest it for retirement, she might just find herself feeling a little less pessimistic about the future.
2. Early retirement
Despite the general consensus that the average Singaporean citizen is pretty much doomed to put his nose to the grindstone well beyond retirement age, it seems that many do little besides complain.
Just imagine you hadn't spent that $5,000 on a Chanel handbag. Instead, you invested the money at a rate of 5 per cent per annum. In 30 years' time, thanks to the power of compounding interest, that $5,000 would have become… $21,609.71.
If your handbag cost $7,000, your investments would have ballooned to $30,253.60.
Now, if you spend $2,000 a month, that means that one Chanel bag could be making you retire around 1 year later. Is a Chanel bag really worth an extra year of toil? You be the judge.
3. More free time
While Singapore has its fair share of billionaires (and children of billionaires), many average income earners have Chanel bags, too.
Assuming you earn an above average salary of $4,500, it means that $5,000 to $7,000 Chanel handbag is worth more than one whole month's worth of salary.
How to pronounce these 20 fashion brands correctly
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Anna Sui
Badgley Mischka
Balenciaga
Bottega Veneta
Bvlgari
Dolce & Gabbana (D&G)
Salvatore Ferragamo
Givenchy
Hermes
Herve Leger
Jean Paul Gaultier
Lanvin
Christian Louboutin
Louis Vuitton
Miu Miu
Moschino
Olivier Theyskens
Rochas
Versace
Yves Saint Laurent
Lollipop
Anna Sui
Badgley Mischka
Balenciaga
Bottega Veneta
Bvlgari
Dolce & Gabbana (D&G)
Salvatore Ferragamo
Givenchy
Hermes
Herve Leger
Jean Paul Gaultier
Lanvin
Christian Louboutin
Louis Vuitton
Miu Miu
Moschino
Olivier Theyskens
Rochas
Versace
Yves Saint Laurent
Lollipop
Instead of spending 1-2 months' worth of salary, you could have taken an entire month of unpaid leave to go see the world or just rest your tired body, no doubt overworked from having to toil to fund all those Chanel bags.
People often look enviously at young people who take time off in between jobs to go travel the world or pursue their hobbies.
Well, if you held off on buying that high end designer bag, you would technically have saved enough money to survive for at least a month or two without being paid.
4. Spending money for experiences
As much as it lets you channel your inner Audrey Tautou (or so you wish), that Chanel handbag isn't going to make your life more interesting.
So the next time you complain that there's nothing to do in Singapore, think about what you could have done with the money instead of buying another bag.
Here's what $5,000 can get you:
3 years of unlimited classes at Pure Yoga, probably the poshest yoga studio in Singapore
A high end DSLR camera + lenses and accessories + a full suite of photography classes
1 year unlimited membership at Evolve MMA gym + full set of equipment and accessories
Flight to Australia + hotel stay of 3 nights + 10 skydives (if you're really that into it)
A years' rent in a luxurious Bangkok apartment 10 weekend trips to Bali including flights and stays at luxurious resorts
The price differences of luxury handbags in Singapore & Europe
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Goyard Jeanne (Medium)
This costs $4,040 in Singapore.
Goyard Jeanne (Medium)
This bag costs 1,885 euros (S$2,808) in Europe. Pictured here is the Goyard Green Croisiere 35 bag.
Bottega Veneta A Intrecciato Nappa Large Veneta
The handbag costs $4,220 in Singapore.
Bottega Veneta A Intrecciato Nappa Large Veneta
Price of the bag in Europe is 2,200 euros (S$3,278).
Louis Vuitton Petit Noe in Epi Leather
$2,590 in Singapore.
Louis Vuitton Petit Noe in Epi Leather
In Europe, it costs 1,340 euros (S$1,996). Pictured here is the epi leather Louis Vuitton crossbody bag.
Loewe Amazona 75 in calf leather (Large)
In Singapore, it costs $3,990.
Loewe Amazona 75 in calf leather (Large)
1,900 euros (S$2,830) in Europe. Pictured here is the Loewe Amazona bag.
Dior Lady Dior bag in lambskin (Medium)
You can get this bag for $5,500 in Singapore.
Dior Lady Dior bag in lambskin (Medium)
On the other hand, it costs 2,900 euros (S$4,319) in Europe.
Celine Drum Skin Mini Luggage
The bag costs $4,200 in Singapore.
Celine Drum Skin Mini Luggage
This bag will costs you 2,100 euros (S$3,127) in Europe.
Youtube, Dior, Loewe, Celine, Louis Vuitton, Goyard
Goyard Jeanne (Medium)
This costs $4,040 in Singapore.
Goyard Jeanne (Medium)
This bag costs 1,885 euros (S$2,808) in Europe. Pictured here is the Goyard Green Croisiere 35 bag.
Bottega Veneta A Intrecciato Nappa Large Veneta
The handbag costs $4,220 in Singapore.
Bottega Veneta A Intrecciato Nappa Large Veneta
Price of the bag in Europe is 2,200 euros (S$3,278).
Louis Vuitton Petit Noe in Epi Leather
$2,590 in Singapore.
Louis Vuitton Petit Noe in Epi Leather
In Europe, it costs 1,340 euros (S$1,996). Pictured here is the epi leather Louis Vuitton crossbody bag.
Loewe Amazona 75 in calf leather (Large)
In Singapore, it costs $3,990.
Loewe Amazona 75 in calf leather (Large)
1,900 euros (S$2,830) in Europe. Pictured here is the Loewe Amazona bag.
Dior Lady Dior bag in lambskin (Medium)
You can get this bag for $5,500 in Singapore.
Dior Lady Dior bag in lambskin (Medium)
On the other hand, it costs 2,900 euros (S$4,319) in Europe.
Celine Drum Skin Mini Luggage
The bag costs $4,200 in Singapore.
Celine Drum Skin Mini Luggage
This bag will costs you 2,100 euros (S$3,127) in Europe.
Youtube, Dior, Loewe, Celine, Louis Vuitton, Goyard